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Fair territories, in their own words

Challenger, Fullstory, Beeline and Fundraise Up on what changed when territory planning moved out of spreadsheets: shorter planning cycles, books that reps trust, and plans that keep up with the year.

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RevOps teams at fast-growing companies plan with BoogieBoard
Challenger Beeline Brandwatch Spekit DailyPay Watershed BlackLine Fundraise Up

From spreadsheets to territories reps trust

Each story is told by the people who ran the plan, with the numbers they shared.

~48 hrsto carve the new territories

How Challenger carved its territories in about 48 hours

With Rev surfacing 1,200 net-new ideal-fit accounts and BoogieBoard dividing them fairly, every rep started the year with a focused book of about 300 accounts.

Read the Challenger story 12 teamson three continents, balanced in one place

How Fullstory balanced territories for 12 teams on three continents

Spreadsheets out, measurable equity in — and new territories in reps' hands within two weeks of the fiscal year, the fastest Fullstory had ever done it.

Read the Fullstory story 60%faster territory planning

How Beeline cut territory planning from three months to one

Scenario modeling on Salesforce data replaced tribal knowledge and spreadsheets, and cut the team's planning-season effort by about 75%.

Read the Beeline story <2 monthsto owned territories, in time for kickoff

How Fundraise Up went from round robin to owned territories before kickoff

Balanced AE and BDR territories across five segments, built in the open so every rep could see exactly how their book was made.

Read the Fundraise Up story
In their words

What changes when the plan is fair — and visible

Carving out territories is always painful. It is like doing your taxes. BoogieBoard is the TurboTax of territory carving.
Alli ManningChief Operating Officer, Challenger
For the first time, territory carving felt like a strategic advantage, not a necessary evil. My team walked away with clarity and confidence, and that's invaluable.
AB Amber BellaireEnterprise Sales Leader, Fullstory
We leveraged BoogieBoard to really revamp the data we're using for territory design. The biggest shift was going from opinion-based planning to data-driven modeling.
ZH Zack HelmSales Operations Manager, Beeline
The idea that we could sit with the team and show them exactly how we built their territories—down to the criteria—was a game changer.
Jessica WattsVP of Sales, Fundraise Up

Your territories could be the next story.

Bring a CSV or connect Salesforce. We'll build a balanced plan from your real accounts while you watch.

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