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Pricing

Pricing that grows with your territories.

Every plan includes Auto-Balance, scenario modeling and the BoogieBoard scorecard. You pay for the territories you commit — draft scenarios are always free.

Starter
For a first territory plan done right
$999/ month
Up to 15 territories
  • Territory design with Auto-Balance
  • Scenario modeling
  • BoogieBoard equity scorecards
  • Rep-level views
MAX
For enterprise revenue teams
$2,999/ month
Starting at 100 territories
  • Everything in Pro
  • Enterprise SSO
  • +50 territories for $1,250 / month

Pricing calculator

What will your territories cost?

Enter the territories you'll commit. We'll pick the plan, and add MAX territory packs of 50 when you need more than 100.

1500+

Count the books your reps own. A supporting role on a territory, like an SE, doesn't add a territory; an overlay role with its own book, like a BDR, does.

MAX for 120 territories
$4,249/ month
  • MAX planIncludes up to 100 territories $2,999
  • 1 territory pack+50 territories, 50 per pack at $1,250 $1,250

Covers 150 territories, with 30 to spare

How billing works

You pay for committed territories. Drafts are free.

Explore as many what-ifs as you like. Only territories in committed scenarios count toward your plan, and your usage page shows the count at any time.

Draft scenarios

Free, unlimited. Clone, test and compare without watching a meter.

Committed territories

The books you actually run: these are what your plan covers.

Supporting books

Adding a supporting role to a territory, like an SE, doesn't add a territory. An overlay role with its own distinct book, like a BDR, counts as one.

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FAQ

Frequently asked questions

Pricing, plans and everything else about BoogieBoard and territory planning. Can't find yours? Ask our team.

Plans & pricing

What counts as a territory?

A distinct book of business that BoogieBoard balances: a territory in a committed scenario, plus distinct supporting-role books. Territories in draft scenarios don't count, and neither do placeholder roles such as “Region” or “Unassigned Placeholder”.

What are territories / TALs?

Territories (or target account lists) are the distinct books of business BoogieBoard balances. Your plan covers the territories in committed scenarios; drafts are free.

What if we need more territories?

MAX starts at 100 territories, and you can add 50 more for $1,250 per month.

Territory planning

What is sales territory planning?

Sales territory planning divides your market into books of business (by geography, by account list, or both) and assigns each one to a rep or team. Done well, it gives every rep a fair, workable book and points the team at the accounts that matter most.

What makes BoogieBoard territory design different from manual planning?

Instead of spreadsheets and judgment calls, you set the goals that define a fair book (ARR, account count, tier mix or any other field) and BoogieBoard's AI designs territories that meet them. Every territory is scored green or red against each goal, so everyone can see why the plan is fair.

How quickly can BoogieBoard create balanced territories?

One click on Auto-Balance designs balanced territories in a single run, instead of weeks of spreadsheet work. Whole planning cycles move faster too: Watershed finished its territory plan in about three weeks.

How does territory scenario modeling work?

A scenario is an isolated copy of your plan (accounts, reps, territory model, roles and goals) where you can try changes safely. Build as many what-ifs as you like, compare them on the BoogieBoard, and merge the one you choose. Draft scenarios are free; only committed territories count toward your plan.

What does territory plan memorialization include?

The Blueprint keeps your territory plan as one living document: routing rules, balance goals, locking rules and the roster, searchable and exportable to HTML or Markdown. The activity stream, balancer run records and account history keep a full record of every change for next year's planning.

How does BoogieBoard ensure stakeholder buy-in during territory planning?

Sales leaders get a simple, scoped view of their own branch. They can comment, @mention RevOps and make the changes their permissions allow, and those edits hold as locks when RevOps rebalances. Share links and the activity stream keep every decision visible until everyone signs off.

AI & Auto-Balance

What is AI territory planning?

AI territory planning uses AI to design your sales territories for you. In BoogieBoard, Auto-Balance explores a huge number of options and recommends territory designs that hit your balance goals while following the go-to-market logic in your territory model.

How does AI territory planning work?

You set the balance goals and the rules: which accounts are locked, which territories can gain or give accounts, and limits like distance or time zones. Click Auto-Balance and BoogieBoard's AI explores the options and recommends a design, then shows what stays, what moves and where.

How does AI improve territory planning?

It balances every goal at once across thousands of accounts — something a spreadsheet can't do. And it never forgets a rule. Planners spend their time on decisions instead of math, and every run is explained and can be undone.

How does the AI in BoogieBoard work?

Auto-Balance is BoogieBoard's AI territory design. One click explores a huge number of options and recommends territory designs that hit your balance goals and follow the go-to-market logic in your territory model — and every run is explained and reversible. AI also writes filter rules from plain English and works with your own assistant over MCP.

What is automated territory planning?

Automated territory planning lets software do the repetitive work: routing new accounts with your rules after every sync, balancing books with Auto-Balance, and pushing committed changes to Salesforce on a schedule. You stay in control of what gets applied.

How much faster is AI territory planning?

The balancing itself is one click instead of weeks of spreadsheet iterations, and re-running it after a change is just as quick. Teams also save the back-and-forth: leaders review in BoogieBoard, and RevOps rebalances around their changes with one click.

What makes AI territory planning more effective than manual methods?

Manual plans usually balance one number and eyeball the rest. AI territory planning weighs every goal and rule together (ARR, account count, ICP fit, locks, geography), so the result is balanced on all of them, and the BoogieBoard shows it.

Salesforce & data

Can BoogieBoard integrate with my existing CRM?

Salesforce is a native, two-way integration. Teams on other CRMs, such as HubSpot or Microsoft Dynamics, bring account data in by CSV, Google Sheets or a third-party API source, and use exports or the REST API to send assignments back.

How does Salesforce territory integration work?

BoogieBoard syncs accounts, users, opportunities and other objects on your schedule, pulling only changed records. When a plan is committed and the preflight looks right, it pushes to Enterprise Territory Management, Account Owner, Account Teams or your own custom fields.

What is ICP integration in territory planning?

It means your Ideal Customer Profile shapes the territories. Balance on ICP fields such as tier, fit score or prospect grade — or on Salesforce rollups like open pipeline — so every rep gets a fair share of your best-fit accounts, not just an equal count.

Maps & geography

Can BoogieBoard handle both geographic and account-based territories?

Yes. Build territories from countries, states, provinces or ZIP and postal codes on a map, from named account lists, or mix both in one territory model.

What is GeoAware territory optimization?

GeoAware is BoogieBoard's geography-aware territory design. AI balances territories on your accounts while keeping them close to the reps who cover them — as contiguous map territories or as clusters near each rep's home base — with optional distance and time-zone limits.

How does hybrid territory planning work?

Hybrid planning combines geography and account-based selling: for example, named strategic accounts go to account teams while everything else is carved by geography. BoogieBoard's territory model routes each account to the right place with readable rules, and Auto-Balance balances both kinds of books.

Account families

What is account family management in territory planning?

It's keeping parent companies and their subsidiaries with the right owners. BoogieBoard builds families from Salesforce (an Ultimate Parent ID field or each account's parent), checks the family whenever an account changes, and keeps families together when it balances.

How does BoogieBoard handle parent-child account relationships?

Families refresh as your Salesforce hierarchy changes. When you move an account, BoogieBoard asks how to handle the rest of its family, and exclusion rules let specific branches (like a European subsidiary) stay with a regional owner.

Can account families be rebalanced when organizational changes occur?

Yes. When an acquisition or re-org syncs from Salesforce, the affected accounts join their new family. Assign to Family Owner moves them together, and the conflict dialog settles which owner keeps the family.

What makes BoogieBoard different from traditional account hierarchy management?

Families are part of territory design, not an afterthought. Every change checks the family, Auto-Balance keeps families together, and exclusion rules handle the exceptions — so you're not forced into one rigid rule for every territory.

Support

Can I attach more than one screenshot to a support request?

Yes. Add up to five PNG, JPG or WebP screenshots, up to 5MB each. Browse or drop them onto the form as many times as you need, and remove any you don't want before you send.

What should I include in a support request?

Tell us what you were trying to do, what happened instead, and the scenario or territory involved. A screenshot of the screen you were on helps us get to the answer much faster.

No answers match that yet.

Ask us directly. The help desk goes straight to our team.

Ask our team

See your own territories balanced — on the first call.

Bring a CSV or connect Salesforce. We'll build a balanced plan from your real accounts while you watch.

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