Tiki Bar with Liz Christo | Customer Empathy, Early Sales Lessons, and GTM Judgment

5 Key Takeaways

• Liz’s hospitality background shaped how she thinks about customers, service, and empathy.
• A formative NetSuite lesson stuck with her: learn where the money comes from.
• Great sales teams do more than close. They understand the customer, the product, and the right fit.
• Scaling teams changes the work from direct execution into systems, prioritization, and talent development.
• Her shift into venture reinforced that many operating lessons founders need are not obvious until someone has lived them.

Episode Summary

In this episode of Tiki Bar, Kevin Davis talks with Liz Christo about the early experiences that shaped her career and the operating lessons that stayed with her as she moved from support into sales leadership and eventually into venture investing.

Liz reflects on her years in hospitality, the transition into tech, the scale-up era at NetSuite, and the mindset shifts required to move from operating inside fast-growing teams to advising founders from the investor seat. Across the conversation, she returns to a consistent theme: strong go-to-market judgment comes from understanding customers deeply, learning how businesses actually make money, and building teams that can match the right solution to the right problem.