Amidst a hectic planning season and faced with a transition away from traditional "geo-based" sales territories, Challenger Inc, the company behind the bestselling book, The Challenger Sale, chose BoogieBoard as their territory design partner.
Optimizing for timezones
Challenger wanted to ensure territories were not only equal but optimized for timezones. Alli didn't want reps to have to call into different timezones and didn't want to sacrifice equity to achieve this goal.
Luckily, BoogieBoard's balancing algorithm is GeoAware™ and can balance territories based on rep location, keeping accounts within specific geographical areas or loosely clustered by state, ZIP, or timezone!
Read the case study Learn how Challenger Inc optimized their sales territories for timezones while maintaining equity using BoogieBoard's GeoAware balancing algorithm